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01. Market leader with world class technology

 

No. 1-2 market position

ABB has a history of innovation excellence stretching back more than 140 years. Our purpose is to enable a more sustainable and resource-efficient future with our technology leadership in electrification and automation.

We hold a No. 1-2 market position in most of our selected markets, based on our cutting-edge technology, decades-long application expertise, ability to scale and close customer relationships. All of which creates high barriers to entry. We serve customers in +100 countries through local presence with global reach based on manufacturing in >40 countries with service presence in +100 countries and a network of +6,000 channel partners.

 

Market leader in our chosen fields

Cutting edge technology

We continuously evolve our offering to remain a relevant and trusted partner to our customers.

Our annual R&D investments amount to approximately 4 to 5 percent of revenue. We focus our R&D spend on key areas of innovation and have deployed a total of more than $9.1 billion since 2016.

Our divisions are accountable for the R&D investments with the ambition to sustain a No. 1-2 market position. Business led investment decisions enable us to act as problem solvers for our customers.

As a technology leader in electrification and automation, ABB is at the core of accelerating the energy transition. Every day, we empower customers across the globe to optimize, electrify and decarbonize their operations.

 

Annual R&D investments of 4-5% of revenues
Deep understanding of customer needs

Our customers are active in a broad range of markets and our solutions connect engineering know-how and software to optimize how things are manufactured, moved, powered, and operated. Building on more than 140 years of excellence, ABB’s more than 105,000 employees are committed to driving innovations that accelerate industrial transformation.
 

Value from software

Embedding software and AI in our products and solutions is an integral part of our strategy and 57% of our offering is software or digitally enabled.

Our comprehensive offering includes traditional products and services, software-enabled products and systems as well as software and digital services that we sell separately and combined as scalable solutions.

∼55% of our R&D employees are focused on digital solutions. It enables differentiation, customer value creation and drives quality of revenues for ABB.

Value from software, including AI

Active in AI for both internal efficiencies and customer offerings. Robotics & Discrete Automation and Process Automation business areas use AI, digital connectivity and software to make robots smarter, accelerate automation and push the frontiers of technology. Motion is launching adaptive vibration control enabling high process performance, equipment maintenance and lifetime monitoring.