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01. Market leader with world class technology

 

No. 1-2 market position

Our Business Areas and Divisions are leaders in their respective segments. As part of the ABB Group, they benefit from sales and technology synergies that strengthen innovation, improve cost efficiency and enhance customer value. Supported by cutting-edge technology, decades of domain expertise and global scale, ABB is well positioned to deliver integrated solutions and capture growth across diverse markets. We serve customers in +100 countries through local presence with global reach based on manufacturing in >40 countries with service presence in +100 countries and a network of +6,000 channel partners.

 

Global No. 1-2 in electrification & automation

Cutting edge technology

We continuously evolve our offering to remain a relevant and trusted partner to our customers. Our Divisions are accountable for their R&D investments with the ambition to sustain a No. 1-2 market position. Business led investment decisions enable us to act as problem solvers for our customers.

  • We aim for our annual R&D investments to be in the range of 4.5 to 5 percent of Revenues. We focus our R&D on key areas of innovation and have deployed a total of more than $10.4 billion since 2016
  • Investment needs vary significantly across our Divisions, with R&D spending ranging from 1.6 percent to 9.5 percent of revenues depending on the strategic priorities and technological requirements of each business
  • Embedding software and AI in our products and solutions is an integral part of our strategy.
  • >50% of our R&D employees are focused on digital solutions. It enables differentiation, customer value creation and drives quality of revenues for ABB.

We are active in AI for both internal efficiencies and customer offerings. Our Business Areas use AI, digital connectivity and software to accelerate automation and push the frontiers of technology. A great example of our embedded software is our recently launched ABB SACE Emax 3 circuit breaker that combines advanced digital protection, real-time connectivity, and energy management features to optimize performance, enhance safety, and enable smart integration into modern power systems

 

Well invested

Our technology enables our customers to reduce Capex, Opex and improve sustainability of their operations

Domain expertise

Our solutions connect engineering know-how and software to optimize how things are manufactured, moved, powered, and operated. Our customers are active in a broad range of markets, which provides stability, allowing us to better weather market fluctuations. Building on more than 140 years of excellence, ABB’s more than 110,000 employees are committed to driving innovations that accelerate industrial transformation.

 

Legacy of local-for-local footprint

At ABB we have a strong tradition of local-for-local manufacturing, enabling us to stay close to our customers. Although a global company, we also take a local approach to our offering, R&D and tailoring our product portfolio, where conditions allow.