United States of America
United Arab Emirates
Taiwan (Chinese Taipei)
The corporate technical journal
ABB Review was first published in 1914 (being called BBC Review). As far as the editors could ascertain, it is the longest running corporate publication in the world. From the first edition, the journal’s purpose has been to inform customers of ABB’s technologies and research activities. ASEA started a similar journal in 1924, named ASEA Journal. When ASEA and BBC merged in 1987, the two publications joined forces to form ABB Review.
Articles are written by ABB employees from around the world, and are read by engineers and managers in customer organizations. As such, the journal uses a technical language, speaking from engineer to engineer.
Besides customers, the journal is also distributed in education and academia. Many ABB researchers report having first become interested in the company through reading ABB Review.
Readers say they value ABB Review for its technical accuracy and trustworthiness. Articles from ABB Review are also frequently reprinted in the trade press. By presenting the best of ABB's technologies, the journal underpins the company's position as a technological leader and enhances ABB's reputation for technical and research excellence.
ABB Review is published quarterly in English, German and Chinese. Distribution is about 20,000 copies, in print and electronically.