In Season 6, we entered into an exclusive partnership with automobile manufacturer, Porsche, to jointly promote e-mobility.
As part of a multi-level agreement, we became an official partner of the TAG Heuer Porsche Formula E team. The partnership benefits include industry exclusivity, branding and content rights, Porsche experiences and behind-the-scenes access and collaboration on e-mobility topics.
The shared ambition to write the future of e-mobility underpins the common set of values uniting ABB and Porsche. This new partnership in ABB Formula E realizes the benefits of combining expertise from two technology leaders to further develop electric vehicle charging and pave the way to a zero-emission future.
In addition, it creates a visible and practical link between our Formula E motorsport engagement and world-leading e-mobility solutions. It also showcases our ability to offer customized solutions to partners, while further establishing us as a driving force in the technological development of the ABB FIA Formula E World Championship.