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ABB_FormulaE_Marrakesh_1-Large

History and overview

The idea an all-electric motorsport series was sparked over a Paris dinner between series founder and chairman Alejandro Agag and Jean Todt, President of motorsport’s governing body, the FIA.

They concluded, back in 2011, that this idea drafted on the back of a napkin would fit perfectly with global mega-trends in sustainability and city pollution. It was launched in 2014 with the inaugural race taking place in Beijing.

For Season 7, the series has been awarded ‘World Championship’ status, which elevates its standing to the élite level of motorsport. It has become a destination for the world's best motorsport teams and talent, boasting the participation of ten global car manufacturers. This underlines the sport’s growing popularity as a platform for e-mobility and other sustainable technologies to an ever-broader global audience of 93 million interested consumers.

ABB Formula E brings electrifying wheel-to-wheel action to the world’s leading cities, racing against the backdrop of iconic skylines. It was created with the primary purpose of accelerating the adoption of electric vehicles and promoting sustainable practice, raising awareness of the benefits to driving electric and how clean mobility can counteract climate change. Events are delivered with sustainability at the forefront of our mind.

This drive for sustainable practices has led to the ABB FIA Formula E World Championship becoming the first global sport to be certified with a net zero carbon footprint from inception and the first and only category in racing to receive third-party ISO 20121 certifications – the international standard for sustainability in events.

ABB_Formula-E_Virtual_Events_2021_5

Virtual event

For each E-Prix, ABB's invited guests are immersed in the action from the track and the surrounding race activities in a holistic 3D experience on sustainability, mobility and energy efficiency. Shifting the race location to everybody’s home – throughout the season.

Read more about ABB Formula E