With our purpose at its core, the ABB Way is our operating model and defines “how” we create superior value for our stakeholders through our business areas, divisions and lean corporate center.

With its decentralized set up, the ABB Way empowers our divisions with full ownership and accountability for their respective strategies, performance and resources, while serving as the “glue” that holds the Group together. Through its strong focus on performance management, it drives accountability, transparency and speed across our divisions.

By providing select standardized policies, processes and systems, the ABB Way supports a strong culture of governance and integrity, and enables us to build and protect our brand and reputation.

ABB's value creation model The ABB Way

Our values

Our values are the cornerstone of our culture. They shape everything we do, guide our behavior and interactions with our colleagues, customers, partners and society as a whole, and help us realize our purpose. By living our four ABB values, we lead by example in how we do business and behave.

Courage

Take action and manage consequences
Speak up and ask for help
Take calculated risks to create success

Care

Take care of our customers, our people and the environment
Respect and value differences
Do what is right and act with integrity

Curiosity

Believe there is always a better way
Lead with technologies and innovations
Learn from failures and successes

Collaboration

Believe smart people collaborate
Build on each other’s strengths and success
Partner with our customers

Acting with integrity

At ABB, integrity and transparency define how we do business. They are the foundation of our Sustainability Agenda and underpin our value creation. We recognize the importance of doing business ethically and maintaining ethical business relationships.

Integrity at ABB

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