United States of America
United Arab Emirates
Taiwan (Chinese Taipei)
ABB's purpose is to enable a more sustainable and resource-efficient future with our technology leadership in electrification and automation.
Our purpose is why we are in business. It expresses both what we stand for as a company and what we aspire to be in the future. ABB’s purpose is a synthesis of five “purpose themes,” detailed below.
At ABB, we are passionate about creating success. This starts with our customers—we enable them to reach new levels of performance. Their success translates into success for all our stakeholders: employees, partners, shareholders and the communities in which we work.
As pioneers in electrification and automation, we help to address the world’s energy challenges. Our solutions make homes, offices, factories and transport more energy efficient and safer, and energy more affordable.
We envisage a future where the physical and digital worlds merge, making operations safer, more intelligent and more productive. By transforming industries, we are helping to create a more prosperous and sustainable future.
For us, sustainability is both the right thing to do and a business opportunity. We lead by example by embedding sustainability in everything we do. Our solutions reduce harmful emissions and preserve natural resources. We champion ethical and humane behavior to contribute to better lives for people around the globe.
If there is one thing that ABB is recognized for, it’s leading with technology. Innovation has been in our DNA since we were founded more than 130 years ago to take advantage of a new technology called electricity.
Our people make the difference. Their expertise is why customers come to us with their biggest challenges. Together, we push the boundaries of technology to drive performance, shape new business models and find new ways of working that benefit our customers, partners and society.
Discover more in this video on what drives ABB in our work: